A transparent logo is the version of the logo without any background color. As soon as you overlay it onto another picture or background, it will act as a transparent watermark, which doesn’t detract from the underlying image or stand out in an unprofessional way. PNG images make up 90% of web branding.
A transparent logo is a logo in PNG or vector format. They are easy to recognize as the background of the image is invisible unlike other formats like JPEG. Therefore, it is very easy to use a transparent logo to create various parts of your brand.